Creative / Not Creative

When I am working on the 'technical' bits of a website - choosing colours, getting columns to line up properly in a table, or buying stock photos, for example - I often wonder whether other people would describe the process as 'creative'.

I am a fan of Robert Fritz, author of "Creating" and "The Path of Least Resistance" - and I know that he would definitely consider this to have been a creative process. He describes the need to have a purpose (i.e. in this case, a good looking website) and to set up a tension between that purpose and current reality. To illustrate this, he uses the metaphor of an elastic band stretched between the two and suggests that the creative process is all about reducing that tension, so you gradually make it towards your goal.

But not everyone thinks this way. To find out more about different peoples' models of creativity, I worked with Cherry Douglas (a coach from London who sees herself as 'not creative'). She made a list of words she associated with being creative and not creative. And the top two words on the 'not creative' side of her page? "Purpose" and "Tension". For her, creativity is about freedom, excitement, flexibility and madness. Her metaphors for creativity include 'rambling rose', 'head in the clouds' and 'life on the ocean wave'. Here's her list: Creative / Not Creative

What about you? What is creativity like for you? What words do you associate with creativity? What would your list look like? Please join in the discussion!

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About the author

Marian Way

Company Director & Trainer, Portchester, Fareham
A highly skilled facilitator and trainer, Marian, who founded Clean Learning in 2001, has developed and delivered training across the world. She is the author of Clean Approaches for Coaches, co-author, with James Lawley, of Insights in Space and co-author, with Caitlin Walker, of So you want to be... #DramaFree. Marian is an expert Clean facilitator, an adept modeller, a programme writer and an inspirational trainer. She has a natural ability to model existing structures, find the connections between them and design new ways for people to learn. Marian was a leading innovator within the Weight Watchers organisation, which included developing the “points” strategy, a local idea that went on to become a global innovation. She is a director of both Clean Learning and Training Attention CIC, world leaders in clean applications for corporate, educational and community development. She designs our programmes and workbooks, leads workshops and teaches on all our courses. She's trained people in Great Britain, Russia, Sweden, Germany, Australia, Japan and the USA. Marian is also a recognised Clean Assessor.

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