When I am working on the 'technical' bits of a website - choosing colours, getting columns to line up properly in a table, or buying stock photos, for example - I often wonder whether other people would describe the process as 'creative'.
I am a fan of Robert Fritz, author of "Creating" and "The Path of Least Resistance" - and I know that he would definitely consider this to have been a creative process. He describes the need to have a purpose (i.e. in this case, a good looking website) and to set up a tension between that purpose and current reality. To illustrate this, he uses the metaphor of an elastic band stretched between the two and suggests that the creative process is all about reducing that tension, so you gradually make it towards your goal.
But not everyone thinks this way. To find out more about different peoples' models of creativity, I worked with Cherry Douglas (a coach from London who sees herself as 'not creative'). She made a list of words she associated with being creative and not creative. And the top two words on the 'not creative' side of her page? "Purpose" and "Tension". For her, creativity is about freedom, excitement, flexibility and madness. Her metaphors for creativity include 'rambling rose', 'head in the clouds' and 'life on the ocean wave'. Here's her list: Creative / Not Creative
What about you? What is creativity like for you? What words do you associate with creativity? What would your list look like? Please join in the discussion!